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March 2016

Live the Legend

Like The Powerball – You Can’t Win If You Don’t Enter


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The North American Model of Wildlife Conservation — which depends on citizen cooperation and participation, with hunters’ license fees and excise taxes funding restoration, protection and habitat work — has led to ever increasing quantities and quality of big game animals. New world record specimens have been established for nearly all species in the past […]

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Live the Legend

Celebrating 150 Years of Winchester – Rise of the Bolt-Action


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Always an innovator, Winchester began dabbling in bolt-action rifles early with the Hotchkiss in 1878, selling a few to the U.S. military, 15,000 to the Chinese Empire in 1881 and offering them as a sporting arm in 1883. The first bolt-action ever developed actually appeared in 1824, created by German arms inventor Johann Nicolaus von […]

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Melissa Bachman

150 Years of Winchester – Still Going Strong


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The tradition of families going afield deer hunting dates back many years. In my own family, this has been something passed down through the generations.  Although many things have changed, there are a few things that have stayed the same.  We still fill our freezers with lean, and healthy wild game which we eat year […]

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Live the Legend

A History Of Cartridge Boards


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Cartridge boards unveil the history of modern-day ammunition. Join Winchester World of Whitetail host Ron Spomer as he showcases just one of the many Winchester cartridge boards found in the Cody Firearms museum in Cody, WY. It all began with rimfire cartridges and then evolved into centerfire. Cartridge boards are a terrific visual that track […]

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John Browning
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Celebrating 150 Years of Winchester: The Legacy of John Moses Browning


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Three years after Oliver Win­chester was laid to rest in 1880, company Vice-President Thomas Bennet took a train to Utah to meet a man who was building an in­novative single-shot rifle. That man was John Moses Brown­ing, and the rifle was his first patented design. In 1883 Bennet secured the rights to that patent and […]

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Melissa Bachman

A Family History Tied To Winchester


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When you think of iconic brands, regardless of whether it’s in the hunting industry or not, there are few that stand out above the rest.  Brand recognition is huge, but the reputation and integrity of a brand is what really makes people loyal to not only the brand but to what that brand stands for […]

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Live the Legend

Say It Ain’t So – Scope Brow…And How To Prevent It


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Shooters and hunters often fall prey to their scopes. Bang, whack, ouch. And the blood flows. Sir Isaac Newton explained how this happens: For every action there is an opposite and equal reaction. When this lesson is delivered by a recoiling scope hitting your brow, you tend to remember it. But how can you prevent […]

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Live the Legend

A Man Named Oliver Winchester – From Shirt Maker to Iconic American Figure


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The .300 Winchester Magnum, the .270 Winchester, the .243 Winchester, the . 308 Winchester, the .338 Winchester Magnum; besides being some of the most beloved cartridges of all time, what else do these calibers have in common? They’re all named after a man who never designed a cartridge or built a firearm in his life. […]

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